Create an Amazon Pay merchant account

Enable Amazon Pay and reach 300M+ active customers ready to shop

Increase conversion by 35%¹ with a trusted and convenient checkout experience.
Reduce friction of asking customers to create a new account, enter card information, or shipping addresses.
Delight your customers with built-in payment innovations and new features from Amazon Pay.

Get started with Amazon Pay

¹ _{Comscore custom study for Amazon Pay comparing conversion rates between Amazon Pay and native merchant checkouts in the U.S. over a 6-month period from October 2021 – March 2022, n=40.}